Engineering organisations often deliver excellent work but struggle to articulate *why* they are different. The gap between what teams actually do and what sales and marketing say creates friction in every client conversation. Define a delivery framework that is both internally actionable and externally communicable - aligning engineering practice with commercial positioning. ^pitch ## Experience [[Tech Evangelist in Brainhub|Brainhub]]: ![[Tech Evangelist in Brainhub#^sde-codef]] [[Tech Evangelist in Brainhub @ part of STX Next|STX Next]]: ![[Tech Evangelist in Brainhub @ part of STX Next#^scoe-led]] ## Roles - [[Me as Tech Evangelist]] - [[Me as Technical Advisor]] #compose describe the output: is this a document, a workshop, a messaging framework, a set of case studies - what does "articulated" actually look like #compose add the commercial connection: how this shows up in proposals, sales conversations, or client onboarding - who in the org uses it and how