> "What worked for five engineers is breaking now that we are fifty. The wiki is a graveyard." ^pain A meta-pain in the collective track: methods that worked at small scale stop working as the consumer base grows. The personal-knowledge playbook does not survive contact with a multi-consumer system; capture-organise-distill-express collapses the moment ownership is shared and nobody is on the hook. The pain is the *phase change* between personal and collective scale — not a new property of artefacts, but a stress state in which several other attributes simultaneously fail: discoverability fails as silos form, maintainability fails as updates do not propagate, ownership clarity fails as handoffs lose names. ## Discovery questions - "What worked when your team was smaller that's breaking now?" - "How has your knowledge problem changed since you doubled in size?" - "When you imagine being twice as big in a year, which part of how knowledge moves around concerns you most?" ^discovery-questions