> "We had the conversation, we made the call, and a week later nobody can reconstruct what was actually decided — let alone why." ^pain A collective capture pain. Substantive conversations — design discussions, vendor calls, strategy sessions — produce decisions and context that never reach a system. The minutes record attendance and the action items, but the *substance* — the trade-offs considered, the assumptions stated, the off-the-cuff insight — evaporates by the next morning. The cost is invisible at the moment of decision and only surfaces when someone outside the room needs to act on the outcome. ## Discovery questions - "After your last big design meeting, who could reconstruct the trade-offs you discussed — and from what?" - "A month from now, if someone asks why your team chose option A, what artifact tells them?" - "How often does a decision made in a meeting get re-litigated because no one wrote down why it was made?" ^discovery-questions ## Examples - Scribe vs Sellick Partnership (UK High Court): a £4.5m M&A dispute where crucial assurances given in meetings and calls were not properly documented, contributing to costly litigation.[^1] - Atlassian reports many meetings are considered unproductive and lack outcomes, with employees citing poorly run sessions and missing documentation as major frustrations.[^2] - Otter.ai customer stories (e.g. RevUnit) describe teams that previously lost context from meetings until they began auto-capturing and sharing transcripts.[^3] - Zoom AI Companion marketing highlights that important decisions and action items get lost after the meeting without automated summaries, citing user feedback from business customers.[^4] [^1]: https://www.lexology.com/library/detail.aspx?g=1f50a6af-df3a-4fcb-8f02-2dd8806b0b42 [^2]: https://www.atlassian.com/time-wasting-at-work-infographic [^3]: https://otter.ai/customers [^4]: https://blog.zoom.us/zoom-ai-companion