[[Working]] as [[Tech Evangelist]] in [[Brainhub]] Apr 2023 - Dec 2024 I became the steward of Brainhub’s technical culture and delivery standards. My focus was to build an environment where engineering quality directly supported business outcomes. I co-defined the mission of **[[Software Delivery Excellence]]** and translated it into actionable standards adopted across Engineering, and aligning Marketing, Sales and Employer Branding about capabilities. I supported the [[Head of Engineering]] in reshaping engineering roles, introducing the [[Tech Lead]] role, and establishing a structured evaluation system ([[360DEE - 360-Degree Engineering Evaluation]]) rooted in the [[9-Box Grid]] and impact-based skill assessment. This improved promotions, reduced bias, and elevated recruitment quality. Being a mentor and providing trainings, including a [[Junior Consultant|5-week mentorship program]] that taught junior developers to think like consultants. I built and led the **[[Experts Hub]]**, an internal guild of specialists responsible for R&D, content creation, and speaking engagements. This helped scale [[Knowledge Sharing|knowledge sharing]], brought Brainhub’s experts into the public space, and strengthened the company’s brand presence. I personally mentored speakers, hosted meetups ([[DevDuck]]), webinars ([[Experts Hub]]) and podcasts ([[Better Tech Leadership]]), and oversaw technical content strategy, including special reports #integrate for CTOs reaching clients. I also owned Brainhub’s knowledge architecture: a Notion setup as a quintesense of a distributed [[Knowledge graph]], especially managing the Impact Radar (engineer excellence model). #compose artifacts here