> [[Version control workflow]] where developers merge small, frequent updates to a core **trunk** or main branch ^definition It is the branching model that [[Continuous Integration]] rests on. We prioritize fast, controlled delivery of value without compromising stability. To achieve this, we rely on **[[feature flag]]**, allowing us to: - **Ship faster** – Deploy incomplete features safely without blocking releases. - **Reduce risk** – Gradually roll out changes and toggle features without redeploying. - **Enable experimentation** – A/B test features and gather feedback in real time. This approach ensures that we can deliver continuously, adapt quickly, and keep a competitive edge without sacrificing quality or control.