> Practice where developers merge small, frequent updates to a core **trunk** or main branch [^1]
^definition
We prioritize fast, controlled delivery of value without compromising stability.
To achieve this, we rely on **[[feature flag]]**, allowing us to:
- **Ship faster** – Deploy incomplete features safely without blocking releases.
- **Reduce risk** – Gradually roll out changes and toggle features without redeploying.
- **Enable experimentation** – A/B test features and gather feedback in real time.
This approach ensures that we can deliver continuously, adapt quickly, and keep a competitive edge without sacrificing quality or control.
[^1]: https://www.atlassian.com/continuous-delivery/continuous-integration/trunk-based-development